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Your Relationship with Shea Moisture is Inappropriate. STOP IT!

Last week I got a good chuckle out of the Shea Moisture trending on Twitter for an entire evening. I think it was Monday night because it outtrended Basketball Wive and Love and Hip Hop Horrors. I was even more amused because Gary Vaynerchuk's Vayner Media was responsible for the ad debacle. Now we're a week out and the CEO of Shea Moisture is still making the rounds on major media platforms. Gary Vee could not have planned this better. I would almost think that She Moisture manufactured the controversy on purpose so that they could get millions of dollars of free press.

Shea Moisture has been a sponsor as several blogger events I've thrown over the years. I've always had a great experience with their marketing team.

After listening to one too many interviews by the CEO. 

Shea Moisture believes that Black women consumers are not enough for them to be sucessful. They have defined success for their company as one that can go toe to toe with any other cosmetics giant and they way they define toe to toe is having consumers who are not african american with coarse curly thick hair. 

We are not enough for them... and that is okay. 


Shea Moisture is not my boyfriend. They are not my bestie. They are a company with investors and their supreme loyalty is to produce a return on investment. That is all that they are. 

Shea Moisture is not a leader of a movement. They are the beneficiaries of the natural hair movement. They are a profit-making enterprise and you are a consumer. That is all. 


If their products work and you believe that the benefit outweights the cost, then keep using Shea Moisture. If on the otherhand you've been grading them on a curve and buying their products out of missplaced loyalty, then you need to reexamine your consumer decisions. 

Shea Moisture never made any promises to me. I never made any promises to them. I usually purchase the cheapest and most effective hair products available when I go to the store. I have zero brand loyalty. I go with what works for the cheapest price. 

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